The Challenge
The PX270 is the ultra-handheld professional video camcorder and Panasonic wanted to communicate the compact flexibility in such a powerful camera.
The Process
My team and I developed a concept leveraging the compact flexibility of the device and made sure that was emphasized in the product photoshoot I art directed. These assets were then used in print and digital such as brochures, landing pages and email blasts.
SOFTWARE: PHOTOSHOP, INDESIGN, SKETCH
PX270 Print Ad
PX270 Landing Page